I get asked a lot at writer's conferences about what works and what doesn't in terms of marketing. It's a great question because in this day and age of publishing the writer HAS to be his/her own biggest advocate. They have to be willing to go out there and shout about their book from the rooftops, and then hope that their shouts get picked up by a strong wind that spreads the title of the book and the name of the author from coast to coast. These days there are so many outlets to market a book via social networking, blogs, virtual book touring, etc--it's no longer about the traditional in-store book tour. Besides, in my opinion, book tours only work well for those household name authors. Trust me. I can't tell you how many times I've sat in a bookstore behind a table and been asked where a certain book is located (and it isn't my book). It's quite a humbling experience. So, with all of these new possibilities available to writers, what does work? Honest...
Author Michele Scott